AGDA Design Awards 2020
We are delighted our packaging work for Orbis Wines received a Distinction in Packaging category of the recent AGDA Design Awards 2020, along with not one, but two Judge’s Choice Awards from jurors Damian Hamilton and Brett Layton:
“I love everything about Orbis. It represents everything that an effective design should. It’s beautifully crafted; both design and print finish. It’s simple and quirky brand mark is an intelligent and memorable way of communicating the concept of circular farming. The overall execution perfectly captures the brand philosophy and effectively positions the brand in the market. The exposed cork or naked bottle top is a stroke of genius.”
– Damian Hamilton, Cornershop
“The Orbis wine labels appealed to me because of their simplicity of design and communication. The wine producer’s commitment to regenerative practices is communicated effectively through the illustration of the dragon/serpent eating its own tail. The primitive illustration sits beautifully alongside the hand-scrawled typography, with a background colour used to capture your attention and differentiate the wine varietals. The labels are beautifully clean and consistent as a set but have enough impact to stand confidently on their own. When every wine brand is crying out for attention with complex design, foil, varnish and finishes, I believe Orbis will succeed because it is bucking the trend.”
– Brett Layton, Two from Two
We have loved working with Orbis to translate owners Brad and Kendall’s regenerative farming practices to a visual brand and packaging that communicates their approach to wine with the world. Swipe to view.
Thank you again to AGDA and congratulations to all other winners.