Adelaide Festival of Arts

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Adelaide is the ideal festival city — large enough to stage one of the world’s premiere arts festivals, yet small enough for a major event to consume it, transforming it entirely. For the 2006 Festival, a typographic identity was developed based on Adelaide’s unique square-mile street grid. The logotype was expanded into a full alphabet and applied to programs within the Festival, such as Writers’ Week, Artists’ Week and the Festival Club. The event poster, program cover and signage were reproduced onto silver mirror stock. Thus the viewer and their environment are reflected in the artwork, and become part of it creating energy and movement. For 17 days in February 2006, art really did reflect life.

Scope of work:
Brand strategy
Identity design

Project completed in conjunction with Detour Design.