Angove Groundswell

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The Angove family have been growing grapes and making wine for over 130 years, and have long been advocates of sustainable and organic farming practices. Groundswell was developed to showcase their organic winemaking expertise to the Australian and European markets, and aimed squarely at the millennial drinker. Water ripples are the perfect metaphor to describe Angoves’ viticultural philosophy — you reap what you sow — and a rising interest in sustainability and organic production amongst consumers. The minimal graphics and half tone treatment were designed for maximum visual impact from a distance and across a wine bar. Time to join the Groundswell.

Scope of work:
Brand strategy