Brown Falconer

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Established over 70 years ago, Brown Falconer is one of Adelaide’s oldest architectural practices. Coinciding with the purchase of a new building in Adelaide’s CBD, the directors wanted to reposition and rebrand the business. After a comprehensive research phase, we helped define Brown Falconer’s brand personality, values and market positioning. The resulting identity included a custom alphabet and logotype based on architectural forms, exuberant colour palette, stationery and report templates, signage and interior graphics, written language, photographic standards and digital communications.

Scope of work:
Brand strategy
Identity design
Literature
Signage and livery
Merchandise 
Website