Finsbury Green is Australia’s leading environmental printing group. Every year the company publishes a Sustainability Report outlining their environmental and social achievements. The line “Making green normal one page at a time” was developed to describe the company’s philosophy and what it does — puts ink on paper. This simple idea “Making green normal one page at a time” informed the whole project. The book turns from white to green, at 2% increments. Paper cut illustrations (again alluding to Finsbury’s business) and simple typography told the story in a bold and engaging way.