Gary J Smith

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Gary Smith established his real estate company in 1970. Twenty years later, his son Craig joined as co-Director. Today the company is one of Adelaide’s largest independent real estate companies, and is still family owned and operated. Our research showed that the family ownership was central to the company’s brand. A family has a shared history and a shared future. A family is where one feels welcome, safe and loved. Family is home. It shapes the way they work, support their staff and treat their clients. The identity developed for them covered every brand expression, including signage, advertising and interiors.

Scope of work:
Brand strategy
Identity design