When Larry Jacobs and Marc Dobson first travelled from South Africa to the Adelaide Hills, they were captivated by the landscape and patchwork of vineyards, orchards and native vegetation. So much so, they purchased Hahndorf Hill Winery and set about exploring the Austrian varietal, Grüner Veltliner with international wine show success following. Since then, Hahndorf Hill has pioneered other Austrian varietals such as Blaufrankisch, Zweigelt and St Laurent. Larry and Marc approached Parallax when trade and consumer feedback showed their packaging was not reflecting the style of the wines or the ethos of the company. After a comprehensive discovery phase, we repositioned Handorf Hill as Australia’s House of Grüner Veltliner, and dressed the wines in abstract illustrations of the scenic patchwork that first captivated Larry and Marc.
Scope of work:
Identity design programme