Jetty Road

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Glenelg was South Australia’s first seaside resort and the site of South Australia’s original mainland settlement, established in 1836. Generations have travelled to Glenelg on the “city-to-bay” tram — now a South Australian tradition. A rebranding of the precinct positioned Glenelg’s main street, Jetty Road, as a tourist destination — somewhere to take a one-day holiday. The logotype pays homage to the iconic tram roll.

Scope of work:
Brand strategy
Identity design