Jim Barry Wines

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Over a period of eight years, Parallax was responsible for re-branding Jim Barry Wines in Clare. We developed new brands such as Cover Drive and Silly Mid On, overhauled existing brands such as Lodge Hill and McRaeWood, and developed a new identity for the company. The brand strategy adopted for Jim Barry wa to have each brand speak to its consumer and price point distinctively, with little regard for an overarching brand style. It questions the accepted thinking that consumers buy within an umbrella brand purchasing up and down, depending on occasion. It acknowledges that consumers buy different brands at different price points for different reasons — moving in and out of one brand with ease.