Kegstar

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Kegstar is the newest venture for long-term client, Adam Trippe-Smith. In the past, the cost of kegs has been the biggest impediment to small breweries. Large operations have huge amounts of capital locked up in their kegs. Kegstar solves these problems by offering stainless steel keg rental and logistics to the beer and cider industry — a completely new business model for Australia. After only three years in business, Kegstar has cornered the market in Australia and New Zealand, and has expanded into the United Kingdom and Europe.

Scope of work:
Brand strategy
Identity design
Communications