Ministry of Clouds

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Ministry of Clouds is a new wine brand owned by Bernice Ong and Julian Forwood. The evocative brand name reveals a paradox — one entity made up of two opposites. The yin to the yang. Ministry of Clouds references the acceptance that whilst some things in life can be controlled (Ministry) others cannot (Clouds). The brief Parallax developed with Bernice and Julian called for Ministry of Clouds to be positioned as a contemporary, serious, high quality wine brand. A brand that avoided trend. A brand that, like the wine, includes nothing superfluous to the end. A brand that would still be relevant and contemporary in 20 years time. The Ministry of Clouds logo is based on cloud classification symbols and the crystal structure of ice. It serves as the science in counterpoint to the prose. Thickly textured stock, de-bossing and heavy weight imported glass complete the premium statement. Since launch in late 2013 the brand has quickly established a following, popping up on the best winelists, behind the coolest bars and in the finest independent wine stores.