Shaw Family Vintners

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The Shaw family have been growing grapes and making wines in McLaren Vale and Currency Creek for over 35 years. Whilst the wines are all beautifully crafted, the brand’s architecture and packaging were hindering sales. When first briefed to review the portfolio, both the holding company and one of their brands were named Ballast Stone, leading to confusion in the trade. We advised to change the holding company’s name to Shaw Family Vintners, retaining Ballast Stone as a wine brand only. Following this we developed a comprehensive brand identity for Shaw Family Vintners, refreshed brands Ballast Stone and Steeple Jack, and developed two new ranges — Single Vineyard (Rusty Plough, The 9N, Backup Plan, Lazy T) and Icon (The Ballaster, The Figurehead, The Encounter) wines.