When Shirvington Wines was first established, in 2000, they developed a simple website to showcase their wines. Fast forward some 15 years, and whilst the world had changed, Shirvington’s digital presence had not. It was the website time forgot. In late 2014 Shirvington finally decided to build a new website that would work responsively across platforms, be easily updatable and most importantly, sell wine. In response we developed a full digital strategy including website design and build, photography, copywriting, online shop, database, custom CMS, e-news, social media and analytics. The site was launched in early 2015, just in time for Google’s new search protocols.