St John’s Road

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St John’s Road had long featured historical images of the Barossan landscape, gnarly vines and sporting heroes across its range of wine labels. The owner sought a brand refresh and revised positioning that would attract a younger audience and increase shelf presence.

The resulting identity utilises vibrant illustrations and engaging copy to ensure St John’s Road cuts through a crowded environment and appeals directly to the target consumer—no guff or jargon here, just great wine that makes you want to pick it up and share with friends.