Tarrawatta Strategy
Singapore-based Goldin Group owns cult winery Sloan Estate in Napa and three Bordeaux châteaus, including Château Le Bon Pasteur in Pomerol. Their first foray into Australia needed need to set the bar at a similar height to the rest of its impressive portfolio.
Goldin’s Australian story began with the purchase of some significant vineyards and land throughout the high country of Barossa and Eden Valleys.
They also purchased the world-famous thoroughbred stud, Lindsay Park and an adjacent property of real historical significance, Tarrawatta—once the centre of the Angas family’s South Australian business empire.
It was decided to name the new offering Tarrawatta, and build the brand in a way that could see it rub shoulders with the world’s finest, whilst showing off its Australian roots.
But, Tarrawatta also needed to look like it could come from nowhere else but the Barossa. To achieve this, we leant heavily on the history of the two properties for the brand narrative, naming and themes.
We also used flora and fauna native to this part of the Barossa to complete the brand's visual expression.
