We design trust.
In a world that AI can make anything possible, believability is in short supply. Trust is the new currency.
For over 20 years, we have been designing trust into every brand we’ve worked with. How do we design trust? It always starts with storytelling. Finding the human story within each brand. What made you start? What gets you up each morning? Why is this so important? What do you want to be famous for? How do you want to be remembered? What are you trying to change? And ultimately who cares?
Brand is the vessel for these stories, allowing you to find, attract and connect deeply with your audiences.
These are personal stories that can only come from understanding and listening to the human experience, not from an algorithm.
Meet the Team
Matt founded Parallax back in 2001 and has been at the helm ever since. It’s fair to say a lot has changed in that time, including the length of his hair! When not playing Strategy Director in the studio, you’ll usually find Matt playing his Gibson onstage or training for a marathon. Though his wife might argue that he spends more time online buying wine these days than he does on track. We know who we side with but choose not to throw him under that bus. After all, we enjoy wine deliveries here in the studio—especially when we get to drink them.
Kellie Campbell-Illingworth is Creative Director at Parallax. The only thing she enjoys more than being around her work family is spending time with her real family, Django, the dog included. Kellie is a lover of mid-century modern design and things that sparkle—jewellery and alcoholic beverages included. We lovingly refer to her as our Sparkling Queen here in the studio because she really does love everything about Australian bubbles—from what’s outside the bottle to what’s concealed within.
Josh is a longstanding Senior Designer at Parallax whose superpower is bringing logic and simplicity to complex systems—be it identity, wayfinding, or digital. A tech-head at heart, Josh is our first call with computer problems or when we can’t figure out how to get that Photoshop thingy to work. When not solving our dilemmas with humility and far more patience than we deserve, Josh can often be found discussing his love of BBQ, not that we’re complaining. Though we are still waiting for a dinner invitation—we’re pretty fond of a Parallax party.
