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Parallax is a brand and communications design consultancy based in Adelaide, Australia. Whilst we enjoy a reputation as one of Australia’s most creative studios, we don’t believe in design for its own sake. Our work is firmly rooted in a thorough understanding of our clients’ objectives, and informed by strategically-driven thinking. We pride ourselves on being able to distil complex problems into simple, logical solutions. Solutions that separate our clients from their competition. Solutions that engage and inspire the consumer. Solutions that cannot be ignored.
Owner and Creative Director
Matthew’s work has been published and highly awarded both nationally and internationally. Notable awards include two Pinnacles and numerous distinctions from the Australian Graphic Design Association (AGDA) Awards; President’s Award—Design Institute of Australia; Gold Chair (Best of Show) twice—Adelaide Advertising and Design Club; Best of Show—Australasian Packaging Awards; Awards of Excellence—Communication Arts; Gold—Graphis; In Book—D&AD. Matthew is a past president of the South Australian chapter of AGDA and a past vice president of AGDA’s national council. He is also asked regularly to judge awards programs and give lectures on design and branding to the design and wider business community.
Senior Designer and Partner
Kellie graduated with a Bachelor in Visual Communication/Graphic Design from the University of South Australia in 2002, achieving Best Graduate awards from both the Australian Graphic Design Association (AGDA) and the Design Institute of Australia (DIA). She joined Parallax as a designer in March 2003. Kellie’s work has been awarded internationally at The Art Director’s Awards (New York), and nationally at the AGDA Awards and DIA Awards. In 2010, Kellie was named as one of the world’s top 50 creatives under the age of 30 by the New York Art Directors Club—the only Australian to be included in the list. Kellie sits on the Advisory Committee to the South Australian School of Art and Design, and is immediate past President of AGDA’s South Australian Chapter.
The design process is a journey starting with a problem and ending with an answer. Because the right answer can only be arrived at by asking the correct question, we fully involve our clients in the design process. We take the time to understand their business and market. We approach every project without assumptions. We analyse, we question, we search for points of difference, we think, and then we act. But what this description fails to address is the magic that happens along the way. The insight that fuels the imagination that gives rise to the big idea. As designers, we bring much more to a project than a set of directions.
An organisation’s brand is the sum of all expectations and perceptions held about it, both within and without. Your brand is what people say about you when you’re out of the room. It is what makes a consumer, or an employee, or a partner, choose you over another. So where do we start in brand development? We don’t start by designing a logo. Design is an essential part of brand, but not the starting point. First, we have to build a deep understanding of the organisation — its history and future; the market and competition; perceptions; aspirations. Our approach to branding is to break it down into four stages — diagnose the problem, prescribe the strategy, solve the problem, realise the solution.
Design makes brand strategy visible.